The Perfect Fragrance: Mr. Burberry

Inspired by London and Burberry’s iconic trench coat, Mr. Burberry radiates modern and masculine sensuality.


Mr. Burberry is a brand new eau de toilette for men oozing with sensuality and featuring an unexpected mixture of ingredients including zesty grapefruit, earthy vetiver, and smoky guaiac wood. Contemporary and yet quintessentially British in its structure, this fragrance is ideal for grooms and makes a wonderful choice for autumn and winter weddings!

The fragrance was created by Christopher Bailey, Chief Creative and Chief Executive Officer at Burberry together with renowned perfumer Francis Kurkdijan. It opens with an uplifting note of grapefruit spiced up with tarragon and cardamom, middle notes include birch leaf, nutmeg oil, and cedar wood, while vetiver, guaiac wood, and sandalwood create a luminous and smokey base. Mr. Burberry’s seductive elegance encapsulates the magic of London – a city of extreme contrasts where classical and modern architecture stand side by side in the perfect harmony. Energetic, mysterious and irresistible like the city itself, the fragrance is tailored for a modern man who cherishes tradition and embraces the contemporary style.

The Mr. Burberry stunning campaign captures the mood of the scent and showcases most beautiful images of London. It was filmed by Oscar and Turner award-winning British director Steve McQueen and features British actor and musician Josh Whitehouse and British model Amber Anderson while the soundtrack was created by British singer and songwriter Benjamin Clementine.

The bottle is as unique as the fragrance. Influenced by Burberry’s iconic black trench coat, it features a weighted cap which references horn-look buttons and a hand-tied knot in English-woven back gabardine – the fabric invented by Thomas Burberry over 100 years ago.

Beautifully packaged, Mr. Burberry is the ideal present for a groom. Since Burberry offers personalisation service for 100 ml and 150 ml bottles, brides can add their groom’s monogram on the bottle. Monogramming service is available on and in selected Burberry and wholesale stores around the world.

Mr. Burberry grooming line and a collection of ready-to-wear fashion and accessories will also be released as a part of the fragrance launch, so brides can find a lot of stylish gifts for their grooms to accompany the personalised eau de toilette. The fragrance is available in 150ml, 100ml, 50ml, 30ml, as well as in Collector’s Edition 1000ml bottles. You can also purchase a Mr. Burberry deodorant spray and stick, body wash, face moisturiser, beard oil and aftershave splash.

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