Established in 2014, Lena Kasparian is a renowned Australian bridal fashion label inspired by retro chic and built on a foundation of empowering women and allowing them to look feminine while maintaining class. The brand specialises in creating outstanding bespoke occasion dresses and wedding gowns, from vintage shabby chic to flamboyant Hollywood glamour. In 2015, the label has launched its range for men and gained international recognition in 2018 thanks to appearances at runways and red carpet events across the globe.
With a background in modelling and acting, founder Lena Kasparian wanted to bring her passion for glamour back to life. "You can always pretend you're strutting your stuff on the red carpet, even if you are just going to a ball. My mind doesn't stop, I dream of my dresses coming to life off the sketchbook, to the runway, I envision it, and I bring it to reality", she says.
She had no formal training, but she did have innate talent and a clear vision. She wanted to leave a big mark in the fashion industry and her passion is evident in her glamorous designs! "When I design, I think of my surroundings and fantasies about the runway. The dress appears in my mind, I visualize a model walking in it", she explains her creative process. "I start sketching and as one design follows another, it is a snowball effect and without looking up I have already drawn a dozen dresses".
Each of Lena's collections has a meaning and concept defined either by a colour scheme or a specific design. Her signature style is simple and unique, featuring clean lines and elegant silhouettes, exuding timeless and effortless elegance. Her boutique in Sydney is nicknamed the Panther's Den as it represents the logo of the brand – a panther which is her personal spiritual totem that symbolises strength and courage. Decorated with romantic lighting and ornate decorations, the all-in-black space oozes with luxury and sophistication.
You will feel special as a guest in her stylish shop, greeted by friendly staff and surrounded by the sublime beauty of her glam, feminine occasion and wedding dresses. Whether you are looking for an engagement dress, bridesmaid outfits, your unique bridal gown or a fabulous suit for the groom, you are bound to find what you are looking for! And while you are there, indulge seductive aroma of her scented candles. Her range of bespoke candles is going to be complemented by a perfume collection next year.
© 2021 Freyja Media Pty Ltd.