Love Is In The Air…

With Valentine’s Day just around the corner, we thought it would be a lovely idea to ‘pen’ a little note to your partner this year. And, when I received the following press release, I just had to share it with you!



Writing down your feelings by hand can help resolve arguments, strengthen your relationships and could even score you a date, reveals a survey.

The survey of more than 1260 Australians, conducted in time for Valentine’s Day by online dating site RSVP and Pilot Pen Australia, reveals that 85 per cent of people say that writing down their feelings helps them feel clearer and calmer with 55 per cent saying it helped them kiss and make up after an argument. The survey revealed the follwing: 

  • 80% of respondents said that they had hand written a love letter
  • 90% believe there is still a place for the love letter today
  • 77%per cent of people write and send cards on Valentine’s Day
  • Sales of prestige fountain pens have increased by 200% in 12 months (Pilot pen Australia figures)
  • 45% said they had kept love letters from previous partners
  • 45% said that love letters are romantic
  • Just 6% said love letters were ‘ancient history’.
  • 83% said a written invitation is the most romantic way to be asked on a date

Taking the time to reflect inwardly and then picking up a pen to write your feelings down can be incredibly powerful for yourself and your relationships, helping you move through difficulties onto better times.

- Mr John Aiken – psychologist and dating and relationship expert

Despite the increasing use of communication via technology, 80 per cent of survey respondents said that they had hand written a love letter and an overwhelming 90 per cent said they believed there was still a place for the love letter today. This trend also extends to the most romantic day of the year, with 77 per cent of people saying they write and send cards on Valentine’s Day.

Aiken believes that pen power still has an important place when it comes to expressing love and appreciation, "which in this day and age, is heart-warming to see,” he says.

Ms Barbara Oliver, marketing manager, Pilot Pen Australia, said that pen sales, particularly of fountain pens and inks, are increasing.

We have seen a 200 per cent increase in sales of our prestige range of fountain pens & inks in the last twelve months. Research reveals this is part of a global trend which suggests an increasing need to communicate beyond the keyboard as part of a general backlash against technology.

- Barbara Oliver – marketing manager of Pilot Pen Australia

The resurgence in pen sales, together with the RSVP/Pilot Pen survey results, certainly suggests that the love letter is alive and well!

John Aiken said that the beauty of a hand written love letter is that it can be kept and cherished to maintain long lasting, heart-warming memories of your love that can be re-visited for many years to come.

This was supported by the survey findings which showed that 45 per cent of respondents had kept love letters from previous partners; 45 per cent said that love letters are romantic, with just 6 per cent saying they were ‘ancient history’.  54 per cent said that writing a love letter shows that you have taken the time to think about your loved one with 25 per cent saying it was a lovely way to communicate your feelings.

An overwhelming 83 per cent of survey respondents said that a hand written invitation would be the most romantic way to be asked out on a date, compared to a text message (15 per cent).

It may seem that everyone is using emojis and gifs to communicate their feelings today, but if you really want to win someone over, the key may be putting down the phone and picking up a pen. The adage rings true when it comes to love – the pen is mightier than the sword, or the text.

- Dave Heysen – CEO of RSVP

When it comes to Valentine’s Day, it seems that many Aussies are romantics at heart: 75 per cent of respondents said they buy their partner a Valentine’s present when in a relationship. Flowers are the most preferred gift (35 per cent), followed by dinner for two (22 per cent).  The most romantic gift was considered to be a surprise weekend away (41 per cent) followed by a beautiful hand written love letter (28 per cent).

It’s great to see that so many people still love to celebrate Valentine’s Day - it can be a great opportunity to make a romantic gesture that can keep the connection going between you and your partner, or demonstrate your feelings towards a potential partner.

- John Aiken

When asked what is the most important factor in building and maintaining a great relationship, communication came out tops (62 per cent), followed by trust (25 per cent), with romance ranking at just 4 per cent.

If you would like to write a love letter but are afraid of making a mistake, then opt for a Frixion pen which contains erasable ink. You can rub it out and start again and your loved one will never know you made a mistake. 

John Aiken said that communication is essential for a great relationship and from here, everything follows, including romance. This Valentine’s Day, it might be worth picking up a pen and expressing how much you care – you never know where it might lead.


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