The scent was created by Trudy Loren who collaborated with IFF to develop this unique aroma with top notes of raspberry, pink pepper and galbanum followed by orris root, freesia and Egyptian Jasmine in the middle and with the base of musk, patchouli, ambergris and vanilla.
The MYNY fragrance comes with fabulous packaging that you will immediately fall in love with! A clear heart-shaped bottle reveals the pink perfume and features a silver metallic skyline cap, capturing irresistible style, powerful dynamics and the romantic atmosphere of New York, with all its beautiful streets, city lights and grandiose skyscrapers.
The face of the campaign is gorgeous Rita Ora, famous singer, songwriter and actress from New York who called this perfume “pure energy in a bottle”. She is wearing a black leather jacket, bold eyeliner, bright red lipstick and a big smile which amps up the cheerful atmosphere of urban New York inviting you to “be a part of it”.