Five stunning models helped kick off the day at the official ribbon cutting by AMP Capital Shopping Centres Managing Director, Bryan Hynes, and Member for Ryde, Victor Dominello MP, where an impressive confetti shower was released to mark the unveil of the new centre.
Fashion media, industry representatives and shoppers who downloaded the MyMacquarie app during a fashion runway show experienced an Australian first in runway-to-mobile (audio-cued) technology, which allowed them to save their favourite outfits from the show and then navigate their way around the centre to shop.
Thousands of shoppers lined up to make their way through the doors at 9am to be the first to see the new centre. A huge floral runway was the focal point for the day, decorated to overload the senses with thousands of fresh flowers; it was the backdrop for two fashion runway shows featuring key looks from some of Macquarie’s fashion retailers including Macquarie’s first to Sydney stores H&M and UNIQLO.
Mr Hynes said, “Macquarie Centre is now the largest suburban shopping centre in Sydney, and is home to five large format international high street fashion brands, the most of any Australian shopping centre.
“This includes H&M, Gap, UNIQLO, ZARA and Sydney’s first store by Californian retail giant Forever 21, which is due to open in December.
“Through our focus on creating interactive experiences at our shopping centres, we have transformed Macquarie Centre into a leading contemporary urban centre. This redevelopment is part of a $2.8 billion program of shopping centre upgrades being implemented by AMP Capital Shopping Centres and our investors.”
Celebrities including Jessica Gomes, Jason Dundas, Josh Goot, Alice McCall, and Vogue editor, Edwina McCann were spotted in the crowd, snapping their favourite looks from the show.
The opening saw the unveiling of a two-level fashion galleria, which from today will feature 100 new retail stores, and the first new David Jones store to open in Sydney in seven years. The new-look Macquarie Centre features a strong stable of Australian designers, including Scanlan Theodore, Zimmermann, Alice McCall, Gorman, Willow and Sass & Bide.
Shoppers that missed out on the celebrations can still experience the fashion runway show by streaming the video from the Macquarie Centre website and downloading the MyMacquarie app to save their favourite looks ready to shop when they go in centre.
The centre also features a premium dining and cafe offering, and first-class services including valet parking and free Wi-Fi throughout the centre, as well as over 5,000 parking spaces, more than any shopping centre in Sydney.
Macquarie Centre will continue to celebrate over the next four days, with live entertainment, free personal styling sessions and special discounts across a number of retailers.